I . Management Ideology
Harmony-oriented, Innovation first, Continuous progress, Excellent pursuit
Harmony-oriented Emphasize not only cooperation, mutual benefit and coordinated development between human and human, human and things, things and things, inside and outside, enterprises and market, enterprises and governments, but also the best arrangement and utilization of all sorts of resources.
Innovation first Emphasize all kinds of innovative ideas, forms, methods and behaviors and oppose dogmatism and routinism. Emphasize that using the management innovation leading by result to promote practices of innovation in all aspects.
Continuous progress Emphasize the enterprising spirit of non-limitation in study and enterprise. Advocate new and advanced consciousness of “regard today as backward. Advocate the self-consciousness of “no best, only better”. The goal of our company is stand best in the world.
Excellent pursuit We should have an excellent pursuit in the degree of richness of products, competitiveness of price, smoothness of order process, speed of delivering, customers’ responses and ability of solving customers’ problems.

II. Guidelines of Staff’ s behavior
Innovation, Coordination, Study, Loyalty, Being disciplined, Being enterprising
Innovation Break through the inherent and rigid thinking set, completely-new thinking pattern and practice with modern enterprise management system as the target.
Coordination Emphasis on the conscious of unity across the company and firm belief in “force of the unity of both senior and primary layer can melt gold” are the manifestation of team work spirit and the work style featured by sharpness.
Study Permanently pursue progress, progress with the times and never fee content.
Loyalty At any time and any condition, pay special attention to interest of the company and the employees in addressing matters and be highly responsible for the development of the enterprise. Good moral quality comes first and then is good product quality.
Being enterprising Pursue further development, never stop and never feel satisfied with the success of today.

III.“Three Forever Spirit”
Never complain, never give up and never fail
1.Right position of mentality
Conquer the mentality of workers. Advocate optimistic thinking. Eliminate pessimistic thinking. Keep good mentality and never complain.
2. Culture of “no the same mistake”--- Never make the same mistake.

IV. Development Goal:
The development goal is to keep users-oriented, high-quality for stability and innovation for development.